I'm an Experience Design Creative with an award winning Advertising Art Director background. My goal for every project is to create and deliver a successful, creative product to simultaneously result in an empathetic and engaging User Experience and an impactful Business Design solution for a variety of global, national and local brands.
In Chicago, at Leo Burnett, I developed and produced several integrated campaigns for national and global brands such as Kraft, Kellogg’s, Nintento and Morgan Stanley to expand on the effectiveness of the advertising message by reaching consumers across multiple media platforms.
After Leo Burnett, I freelanced on several successful new business pitches at J. Walter Thompson in Chicago and at AKA Advertising in New York. Shortly thereafter, I joined Element 79 (DDB) in Chicago to develop effective brand campaigns for Dole, Tropicana, Quaker and Gatorade.
From there I transferred to the East Coast to Eisner Communications in Baltimore, where I worked on accounts such as US Airways, Spirit Airlines, AMF Bowling and Pokertime.com. Some additional award-winning campaigns I produced for the agency were integrated branding advertising messages for accounts like the Maryland Lottery and Johns Hopkins Medicine.
Carton Donofrio Partners was my next stop in Baltimore where I created award-winning work for the Maryland Science Center and Visit Baltimore amongst several other clients. I’ve also assisted in winning accounts for the agency, overseeing and developing effective campaigns on these accounts: LPL Financial, TheAlps.com, Electric Cooperative of South Carolina, EverBank.com and Solair Awnings.
Recently, I completed a Masters in Professional Studies at Maryland Institute College of Arts for UX Strategy and Design while working on User Experience projects such as collaborating with stakeholders at St. Joseph Medical Center, a division of University of Maryland to facilitate driving down medical costs and improving patients' overall well-being via an application. Previously, I graduated with honors from Miami Ad School in Art Direction and Brooklyn College with a major in Psychology and minors in History and Fine Arts.
Currently, I reside and freelance in Florida, and I'm always looking forward to the next creative challenge.
Awards & Recognition:
ADDY Local Awards (District 3), ADDY National Awards, Ad Review, Art Directors Annuals, Chicago International Television Award, Clio, CMYK Magazine, Graphis Advertising Annual, Graphis Design Annual, London International Award Finalist, Minneapolis Show, National ADDY Award, O’Toole Award for Agency of the Year (Responsible for 4 out of 7 ads that won), Print Design Annuals, Webaward, Webby Finalist, Winter Festival De La Creatividad International Competition Award
To view my resumé, please contact me at helengoldringcreative@gmail.com.
